Every day, we see new examples of industry attempting to make its products more “Eco-Friendly.” Our ecosystem demands better treatment, and consumers want products which satisfy this demand. So-called eco-friendly products seem like the perfect solution for both industry and our environment. However, there is a conflict between the demand for such products and the costs to produce them. Although most consumers will pay slightly more to “feel good” about a purchase, they will not tolerate unreasonable prices or procedures (e.g., having to dispose of items in an industrial compost).
Everyone is scrambling to finally cut the environmental “Gordian knot.” To do so, what’s needed is a bold solution to an impossible problem. We have the solution. We intend to revolutionize the plastic industry with a plastic which is eco-friendly, non-toxic, from renewable resources and will biodegrade in either normal compost or a landfill. For good measure, this plastic is water-soluble at certain pre-determined temperatures. In fact, you can simply dissolve it in your sink. And, as if that’s not bold enough, we plan to bring this plastic to the market at a price competitive with the plastic currently contaminating our oceans, landfills and atmosphere.
Tall order? It was until now.